Retail Management Notes VTU – RM Notes VTU of Total Modules
Please find the download links of Retail Management Notes VTU | RM Notes VTU are listed below:
Module – 1
Introduction and Perspectives on Retailing,World of Retailing, Retail management, introduction, meaning, characteristics, emergence of Organizations of retailing – Types of Retailers (Retail Formats), Multichannel Retailing Customer Buying Behaviour, Historical Perspective, role of retailing, trends in retailing, FDI in Retail – Problems of Indian Retailing, Current Scenario.
Module – 2
Theories of Retailing Wheel of retailing, The Retail Accordion, Melting Pot Theory, Polarization theory.
Module – 3
Retailing strategy for Setting up Retail organization and planning:Retail Market Strategy , Financial Strategy , Site & Locations (Size and space allocation, location strategy,factors Affecting the location of Retail, Retail location Research and Techniques, Objectives of Good store Design.) ,Human Resource Management, Information Systems and supply chain management & Logistics.
Module – 4
Store management and visual merchandising:Store Management: Responsibilities of Store Manager, Store Security, Parking Space Problem at Retail Centre, Store Record and Accounting System, Coding System, Material Handling in Stores, Management of Modern retails -Store Layout, design: Types of Layouts, role of Visual Merchandiser, Visual Merchandising Techniques, Controlling Costs and Reducing Inventories Loss, Exteriors,Interiors Customer Service, Planning Merchandise Assortments -Buying systems Buying merchandise and Retail Communication Mix.
Module – 5
Retail Pricing: Factors influencing retail pricing, Retail pricing strategies, Retail promotion Strategies.
Module – 6
Relationship Marketing & International Retailing: Management & Evaluation of Relationships in Retailing, Retail Research in Retailing: Importance of Research in Retailing,Trends in Retail Research, Areas of Retail Research. Customer Audits, Brand Management in retailing, Internationalization of Retailing and Evolution of International Retailing, Motives of International Retailing, International Retail Environment , Socio-Cultural, Economic,Political, Legal, Technological and issues in international retailing.
Module – 7
Retail Audit and ethics in Retailing Undertaking an audit, responding to a retail Audit, problems in conducting a retail audit.Ethics in retailing, social responsibility and consumerism.